Book Review: 3/5 Impact On Me (Book By Nancy Fox)
Read more about the book here
I enjoyed this book, though it overlapped with Julie Brown's "This Sh*t Works." So, I learned fewer new things, so a 3/5 impact on me.
One valuable insight was understanding the difference between networking with peers and networking upwards. I am comfortable connecting or staying in touch with peers. But, I've been hesitant to contact C-level or VP-level connections. Yet, this 'networking up' could help me land my next consulting client or learn more about the industry.
The author shares how even VPs and C-levels feel anxious at conferences because they are unsure whom to talk to. This insight made me less fearful of approaching them. I liked the "three-second rule": if you're nervous about talking to someone, think about it for three seconds, then talk to them anyway.
Earlier, I prepared for any event by researching some of the attendees. If I happened to meet them, I had a conversation starter. The book emphasizes the importance of planning whom you want to talk to at an event—a conference or meetup. Now, I'll also note their photo and name. I will search for them at the event instead of hoping for luck. The author mentions how to move to a new conversation: you can always end a (good or bad) conversation by mentioning you both are here to network, exchanging contact info, and suggesting reconnecting after the event on a call.
Another helpful tip was volunteering at conferences if you can't afford the fees. Helping out gives you a way to connect with people since organizers often need extra hands.
The author's advice for those running a conference booth was new to me, but I won't need that info anytime soon.
She stressed the importance of asking two people before connecting them. Aim to connect people to help them. Know the specific niches you want to be connected to, rather than connecting with anyone who... or any company which...