Book Review: 3/5 Impact On Me (Book By April Dunford)
Read more about the book here
I knew a standard and useful approach to positioning from my MBA. But this book pointed out why that was wrong and how to approach it instead. She mentions that many products don't have marketing problems but rather positioning issues. One way to know how to position your product is to talk to your customers and see how they describe it. Talk to sales prospects and see how they explain it back to you to understand the gap.